Digital talent
Toba
Oloruntoba Adetola · Life of Toba · Home and routine · London
Bio
“Discipline over motivation. New flat, new rhythm.”
Toba is a Lagos boy building a calm, disciplined life in his first London flat, with his ginger cat, Mylo. His videos are quiet and wide: early alarms, Sunday resets, fridge restocks, and a home that comes together one piece at a time.
Who they are
- Origin
- Surulere, Lagos, Nigeria
- Based in
- Peckham, London
- Age
- 29
- Day job
- Product designer
- Languages
- English, Yoruba, pidgin
- Lives with
- Mylo, a one-year-old ginger cat
Portfolio
Measurements
- Height
- 185 cm / 6′ 1″
- Chest
- 98 cm / 38.5″
- Waist
- 80 cm / 31.5″
- Shoe
- 44 EU / 10 UK · 11 US
- Suit
- 40R
- Hair
- Black, short twists
- Eyes
- Dark brown
- Build
- Lean, athletic
Fit information for styling and wardrobe, in cm and inches.
Story and series
- Week 1Keys: an empty-flat tour, a mattress on the floor, tea on the floor
- Week 2Routine: the first 5:30am alarm, a morning checklist, a workout corner
- Week 3Mylo: the rescue visit and the first night together
- Week 4Home: the sofa arrives in Adirelounge adire upholstery, plants, the first jollof
- Weeks 5 to 8Rhythm: a day in my life with Mylo, hosting friends, winter mornings
Brand fit
Works with
- Home fragrance, cleaning and laundry
- Furniture, bedding, lamps and textiles
- Kitchen, coffee and grocery delivery
- Pet brands, with no health claims
- Adirelounge shirts and furniture fabrics
Never takes on
- Supplements, diets and calorie content
- Body before-and-afters
- Mental-health advice
- Health claims for himself or for Mylo
Socials
Audience
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