Makers
The people behind the characters
Every character is written, directed and checked by a small team in Lagos. AI generates the images, video and voice. People decide who each character is, what they would and would not say, and what goes live.
What people do
- Write each character's bible: identity, beliefs, voice, world and limits
- Plan stories and react to trends within 48 hours
- Direct every shot and check it against the reference sheet
- Review every caption and reply before it posts
- Work with brands on briefs, approvals and reporting
What AI does
- Generates stills and video from locked reference sheets
- Generates voice and lip-sync for talking scenes
- Drafts captions and replies for human review